Friday 6 December 2013

STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS

Assalamualaikum. “Allah does not burden a soul beyond that it can bear…”{surah al-baqarah:286}.
 Today I would like to explain about the Diamond of National Advantage which is a part of this chapter. In order, to craft a strategy tp compete in one or more countries of the world is inherently more complex for 5 reasons:

1 )Different countries have different home-country advantage in different industries The chart below show the diamond of national advantage and this is due to four sets of factors that can be analyzed using Porter’s Diamond Framework of National Competitive Advantage.
2)There are location-based advantages to conducting particular value chain activities in differ part of the world
3)Different government policies, tax, rates, inflation rates, and other economic conditions make the general business climate more favourable in some countries than in others.
4)Companies face risk due to adverse shifts in currency exchange rates when operating in foreign markets.
5)Differences in buyer tastes and preferences and present a challenge for companies concerning customizing versus standardizing their product and services.  

 The important things from this framework are about the drafting of important question about competing on an international basis. There are a few questions that helps the organization to compete by international rivals.
·      #   Predicting where new foreign entrants are likely to come from and their strengths.
·       #  Highlighting foreign market opportunities where rivals are weakest.
·         #Identifying the location-based advantages of conducting certain value chain activities of the firm in particular country.


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